American Dialogue: Marketing Strategy and Workshop

Hosted by the Embassy of the United States in Tokyo in collaboration with KIF Japan (Koyamada International Foundation), Douglas Montgomery, VP of Global Category Management at Warner Bros., was invited to provide a workshop in English before approximately 100 youth students about marketing strategy in global society as well as digital vs traditional marketing strategy at the American Center Japan in Tokyo.

Mr. Montgomery works as a strategic partner with Global Retailers such as Amazon, Walmart, Comcast, and others to enhance the sales of Entertainment products. Mr. Montgomery has been in the position for 10 years, previously working at Walmart and Newell Rubbermaid. He has an MBA โ€“ IBEAR โ€“ from the University of Southern California, and an Undergraduate degree Business from the University of Alberta. Together with his family, Mr. Montgomery has lived in the US, Canada, Japan and the UK, presently settled down in Torrance California.

Photos: https://www.flickr.com/photos/usembassytokyo/with/23851881409/

US Embassy Tokyo official site: https://americancenterjapan.com/event/201601063618/